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Je t'aime Väla
From shoe store...
When it became clear that we were going to build Designtorget's store at Väla, we were also contacted by Je t'aime who were to house in the other part of the space. Je t'aime already have a store in Stockholm, the first of Ur & Penn's new concept. The store at Väla was to become store number two.
... to sparkling jewellery.
One month after construction began on Designtorget, it was time to start building Je t'aime. The construction went smooth, with some clever solutions such as custom-built arches for the jewelry cabinets. After some problems with deliveries of broken displays, the store was ready 2 months later.
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